Navigating January: Financial Strategies for Small Businesses
- Athena Accounts
- Nov 20, 2025
- 3 min read
Updated: Dec 29, 2025
Understanding the January Slump
January often exposes issues that were hidden by December’s busyness. It’s essential to recognise these challenges early. By understanding the factors at play, you can take proactive steps to ensure your business remains resilient.
1. Review Your Cash Position Early
Before the month gets underway, take time to review:
Current bank balances
Outstanding invoices
Upcoming bills
VAT, PAYE, and Corporation Tax deadlines
Direct debits and subscriptions due in the next 30–60 days
This gives you a clear picture of what’s coming in and what’s going out, so there are no surprises.
We can help by preparing a simple cash flow snapshot or forecast so you always know your runway.
2. Prioritise Invoice Collection
If December invoices are still outstanding, January can feel even tougher. Encourage clients to:
Pay early by adding payment links to your invoices for faster settlement
Set up Direct Debits for recurring services
Confirm payment terms before any new work starts
A gentle, well-timed reminder often speeds things up.
We can support with invoice chasing to keep your cash flow moving.
3. Delay Non-Essential Spending
January is not the moment for unnecessary purchases. Review any planned expenses and ask:
Is this urgent?
Will it generate income quickly?
Can it wait until February or March?
Small decisions add up. Even delaying non-critical costs by a few weeks can relieve pressure.

4. Forecast by Week, Not Month
Cash flow issues are often timing issues. Instead of planning month-by-month, look at your cash week by week throughout January and February. A weekly forecast helps you spot:
Gaps before they hit
Weeks where you may dip into the overdraft
Opportunities to move payment dates or invoice earlier
If you’d like help building a simple weekly cash flow forecast, we can create one tailored to your business.
5. Review Your Prices and Packages
January is the ideal moment to review pricing, especially for service-based businesses where costs increase yearly. Consider:
Are your fees still profitable?
Have your overheads changed?
Are you doing more for the same money?
Do your packages reflect the value you deliver?
A small price increase now can transform your cash position for the year ahead.
6. Plan for Tax Bills
Tax deadlines and VAT quarters mean cash often leaves faster than usual in January. To avoid last-minute stress:
Set aside tax consistently throughout the year – you can start making a change today
Check your liabilities early
Use separate “tax savings” accounts
Review whether you’re due a refund or owe more than expected
Want help planning for tax more confidently? We can help you build a simple tax plan.
7. Build a Cash Buffer for Future Slumps
Once you get through January, aim to set aside a small amount each month to build up cash reserves. A buffer of even one month’s expenses can reduce stress dramatically.
Supporting Your Business Through January and Beyond
We don't just record numbers; we help you understand them, plan around them, and make decisions that protect your business. If you want support preparing forecasts, managing invoices, or gaining more financial security, we’d love to help.
Book a free intro call today to get started.
By implementing these strategies, you can navigate the January slump with confidence. Remember, you’re not alone in this journey. With the right support, you can focus on making an impact while we handle the financial details.







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