Most owners know their biggest customers by revenue. Far fewer know their best customers by profit. But that gap matters. Capacity becomes valuable. If you allocate it to the wrong customers, you can grow turnover while profits stay flat. Client profitability is about understanding what work really costs to deliver, and where the commercial terms no longer make sense. Why revenue is a poor way to judge clients Revenue hides three issues: Delivery effort: two £10k clients can consume very...

Profit is an opinion until cash arrives. If you’re hiring, scaling delivery, or taking on bigger projects, cash timing becomes the constraint. A strong order book can still create a cash crunch. Cash flow forecasting for limited companies doesn’t need a complex model. You need a repeatable process that is accurate enough to support decisions. The only forecast that matters: the next 13 weeks Annual cash forecasts look great but they get ignored. A rolling 13 week forecast stays close to...

If turnover is rising but profit is flat, you don’t have a sales problem. You have leakage. Most profit leaks are small on their own. Together, they can erase a strong month. The danger is that they get missed because you’re “busy”. This article shows how to identify profit leaks in your limited company using simple checks you can run each month. Start with the three questions that reveal leakage Before you analyse anything, answer these: Did we sell the right work, at the right price? Did...